Mergen
Mergen is an AI-Powered college application platform that helps users apply to higher education. The task is to design a home site that allows future users to sign up for the product pre-launch.
As design lead, I was tasked with researching potential users and how they might navigate similar sites used for similar products. Once conducting the research, I began to diagram possible user flows and navigation paths across the site.
Info
Role: Design Lead
Team: Design lead (me), 2 UX Designers, Engineer, Project Manager
Softwares/Hardwares: Figma, Webflow, UX Design, UX Research
Creating a consistent typeface and color hierarchy between pages to match the current brand and the aesthetics of the product itself.
Designing button interactions such as a 3D hover and press affect, and a confetti animation upon completing sign up.
Utilizing the basic design principles of the pre-launch site to design the experience of the post-launch informational site.
