Mergen App Landing page and website Design

Mergen is an early stage startup designed to help college applicant skeep track of their applications and reach their application goals.

Task

Design a landing page for students to sign up for Mergen

Team

3 Engineers
1 Product Design Lead
1 Product Manager
1 UX Designer - Ben

Impact

Created a visually pleasing and user friendly landing page experience to collect email sign ups prior to the launch of Mergen.

Background

01

Design the landing page for Mergen using the brands existing color palette. Utilizing motion interaction to enhance the user experience througout the sign up process.

02

Allow Mergen to gather email information to keep track of future users and soon-to-be college applicants.

Challenge

Design a landing page that is easy to navigate, while providing visually compelling interaction triggers and animations.

Interactions

03

Use wireframes and user flow charts to find the most user friendly navigation paths and user journey.

04

Make it easy to find the sign up button and general information about Mergen.

Product Wireframes

Before passing along my designs, I finalized the wireframe mockups for the products website. The wireframes included a landing, careers, log in, sign up, and pricing pages.

TakeAways

Interactions Matter

After completing the general wireframes and design outline for the website, the product design lead stressed the importance of interaction triggers from a psychological aspect. Adding a confetti animation is one example of how I was able to find a satisfactory interaction to enhance user experience, and to get future users exited about the products launch.