UX Design lead
1 UX Design lead, 3 Software Engineers, 1 Product manager
Figma, Adobe Illustrator, Webflow
Mergen is an AI-Powered college application platform that helps users apply to higher education. The task is to design a home site that allows future users to sign up for the product pre-launch.
The users will be ones who plan on using the product once it is launched, and would like to sign up to recieve information early.
As design lead, I was tasked with researching potential users and how they might navigate similar sites used for similar products. Once conducting the research, I began to diagram possible user flows and navigation paths across the site.
While collaborating with the products software engineers and product managers, I led the
Creating a consistent typeface and color hierarchy between pages to match the current brand and the aesthetics of the product itself.
Designing button interactions such as a 3D hover and press affect, and a confetti animation upon completing sign up.
Utilizing the basic design principles of the pre-launch site to design the experience of the post-launch informational site.
During my time at Mergen, I learned the importance of accessability and the enhancement of these basic usabilities through animations and interactive elements. As the lead of the deign for the pre-launch page, I collaborated with the product manager and engineers to deliver the best user experience for users to seamlessly flow into the product post-launch.
